DESERT LOVER OF THE HIGH MOUNTAINS
In the North America, the native songbird species “Horned Lark” is named for horn-like feather tufts. It’s Latin name “Eremophila alpestris” translates to “desert lover of the high mountains”.
The horned lark loves to bank steeply and silently into the sky, ascending hundreds of feet above open fields. The horns are just like the handlebars you hold, with which you jump, turn, fly, flip, whip, clash, leap, rush and land.
“ALAUDARK” is inspired from “Alauda + Lark”, carrying on the spirit of “desert lover of the high mountains” to MTB lovers. Beauty, sound, and feats of athleticism are what ALAUDARK pursues.