(Last revision date 08/04/2024)

We, ALAUDARK [ə’laʊdɑ:k], are committed to becoming a renowned brand in the freestyle mountain bike domain. We present the LARK DJ sponsorship program for dirt jump athletes, offering every young individual the opportunity to be seen by the entire world.


WHO is eligible for sponsorship?

  1. Aged between 15-20 years, either boy or girl, residing in countries where our coverage is available.

  2. There are no language restrictions for social media page content, but the individual must possess basic English communication skills.

  3. The Instagram account must be personally managed by the applicant, with sufficient posts to prove they are a DJ (dirt jump) rider.

  4. The candidate expected to be enthusiastic, proactive, willing to share and communicate, and someone who values commitment.

  5. Live in the area where there is no current athletes being sponsored.

HOW to apply, and the steps?

  1. Submit the online sponsorship application form via the Alaudark's website, providing as detailed information as possible for evaluation. Over at least the next 30 days, prove your skills and engagement by tagging @alaudark on Instagram in your stories, reels or posts.

  2. Participate in an interview through Instagram Messenger to understand the steps and standards for taking photos and posting collaboration posts.

  3. Complete the signing of the sponsorship contract PDF via email and receive the product packages from Alaudark.

  4. Athlete must be capable of collaborating with a local bike shop to film and document the entire assembly process of the LARK DJ, producing a YouTube-format video not exceeding 5 minutes. This video will be published on the alaudark*bikeshop channel, serving as a joint promotion for the local shop's services..

  5. Take photos as required and send to Use the edited photo as the cover page for the onboarding post.

  6. Submit a personalized exclusive -10% discount code, along with @alaudark, to add to your Instagram bio profile.

  7. Within 30 days, initiate a giveaway post (not story) event with free product provided by Alaudark.

  8. Actively or upon invitation, participate in providing survey on the brand's products for experience and improvement suggestions.

SUPPORT you receive:

The sponsorship program is divided into two stages, starting from the day the athlete officially appears on Alaudark's Instagram page. Each stage lasts a minimum of 6 months and a maximum of 12 months, with the email receipt date as the reference. The maximum duration for any sponsored athlete in the program is 24 months. The sponsorship will automatically terminate after 24 months, regardless of notification.


First Phase:

  1. Three sets of free products: 1 LARK DJ frame, 1 pair of BEAK DJ wheelsets, and 1 TALON single-speed sprocket.

  2. The athlete's personal account enjoys a lifetime exclusive -20% privilege.

  3. Permanent feature on the brand's official Instagram page, among the ranks of outstanding athletes from various countries.

Second Phase:

  1. Continued reasonable maintenance, replacement, and updates of the products sponsored in the first phase.

  2. Free trials of 6 new products: BEAK series hubs, TALON series cranksets, TALON series 12S cassettes, FLIGHT series saddles and seatposts, ALULA series MTB high-performance hydraulic disc brakes, etc.

  3. When there is a DJ JAM at a park the athletes who frequently train, or the athletes either host or actively participate in organizing a such event will have the opportunity to receive Alaudark products as sponsor prizes. However, it is imperative that the athlete directly contacts Alaudark for the sponsorship, organizers also need enter into a written agreement with the brand.

Even after the official sponsorship period ends, athletes who remain featured on our Instagram page and maintain long-term interaction will be awarded LARK Team Lifetime Honorary Membership and receive medals and other memorabilia. They will also automatically qualify for priority invitations to brand-organized offline meet-ups, competitions, memorials, and celebration events.

Athletes Sponsorship Team Contact: 


Athletes FAQs

No, the assembly of the bikes must to take place at a local bike shop, and the ability to film and edit is also one of the factors we assess in athletes' skills. We also aim to promote more local bike shops through this approach.

We have expanded our athlete-centered sponsorship program; all athletes entering the second phase are entitled to this benefit. When there is a DJ competition in a familiar park, or when organizing and participating in local DJ competitions, we are willing to provide products as prizes to support the development of the local MTB community. However, all sponsorship requests must be initiated and made by the athletes themselves, and depending on the number of product sponsorships, the organizers may need to sign a simple written agreement.

The evaluation team focuses on the richness of content on the athlete's Instagram page, relevance to DJ (Dirt Jump), interaction frequency with the brand via reels, posts, stories, personal riding style, and the athlete's reach and influence on Instagram.

We currently won't consider your influence on Tiktok or Youtube.

From the time you successfully onboard onto our Instagram page, if more than 12 months pass without receiving a notification email to progress to the 2nd phase, your official sponsorship will automatically end. This also occurs at the end of 12 months from the time you received a notification of extension to the 2nd phase.

Products are generally not reclaimed, but the brand reserves the right to do so in cases where athletes fail to fulfill their commitments.

The first phase lasts up to 12 months, starting from the day the collaboration post appears on Alaudark's Instagram. Athletes not progressing to the second phase will be notified by email. The second phase extends another 12 months, making the total maximum duration 24 months under the 2024 plan.

All athletes who have collaborated with the brand become lifetime honorary members. Support after the contract depends on the frequency of interaction and sales contribution from the athlete's exclusive -10% discount code.

The current sponsorship does not cover cash or cash-equivalent support for competition-related expenses. Any changes will be added to the sponsorship terms in the future.

Athletes are expected to initiate a giveaway post on their personal page 30 days after appearing on the brand’s Instagram. The brand will provide a product for the giveaway, with the athlete deciding the rules and duration. The sponsored product can be sent directly to the winner or to the athlete for purpose to taking photos.