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PLAY THE LIFE
From passionate mountain bike enthusiasts to those who integrate freestyle riding style into the daily lives of young riders who pursue freedom, personalized, and are fearless of challenges.
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EVERYONE MATTERS
We have sponsored 112 athletes from 25 different countries, and it is still counting.
Desert lover of the high mountains
Among the North America, we noticed a native songbird species “Horned Lark”, named for horn-like feather tufts. Its Latin name “Eremophila alpestris” translates to “desert lover of the high mountains”.
The horned lark loves to bank steeply and silently into the sky, ascending hundreds of feet above open fields. It fills the sky with a tinkling cascade of notes before plunging toward the ground. its distinctive feather tufts, captured our imagination of handlebar you hold. Its elegant ascent and melodious song in the vast skies mirror the essence of fre style riding - sending, whipping, flipping, maneuvering, landing.
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