DESERT LOVER OF THE HIGH MOUNTAINS

Among the North America, we noticed a native songbird species “Horned Lark”, named for horn-like feather tufts. Its Latin name “Eremophila alpestris” translates to “desert lover of the high mountains”.

The horned lark loves to bank steeply and silently into the sky, ascending hundreds of feet above open fields. It fills the sky with a tinkling cascade of notes before plunging toward the ground. its distinctive feather tufts, captured our imagination of handlebar you hold. Its elegant ascent and melodious song in the vast skies mirror the essence of slope style riding - sending, whipping, flipping, maneuvering, landing.

In the practice of riding bikes over jumps made of dirt or soil and becoming airborne, in that the rider jumps off of mounds of dirt, usually performing a midair trick in between. The objective transcends mere speed, it's about the elegance and creativity in every maneuver.

Inspiration & Spirit:

In the practice of riding bikes over jumps made of dirt or soil and becoming airborne, in that the rider jumps off of mounds of dirt, usually performing a midair trick in between. The objective transcends mere speed, it's about the elegance and creativity in every maneuver.

Ride on a BMX, Dirt Jump or Enduro bike, the joy and challenge of the ride are limitless, embodying the adventurous spirit at the heart of Alaudark.

 

Who we are

Owned by Just Great Bicycles (JGbike), we have been in bike industry since 2008, Alaudark was conceptualized in late 2019 and officially established at our headquarters in Casper, WY, USA. 

Introduced globally as a distinct brand in May 2020.

Whom we serve

“Athlete”, this is the only, loud and clear scope in terms of users we’d like to serve, We cater to ambitious individuals from every corner of the globe with these qualities:

Challenge: The pursuit of excellence through competition and self-improvement.

Motivation: Inspiring action and dedication towards achieving lofty goals.

Influence: The power to positively impact others and the world through their endeavors and achievements.

What we believe

We believe bikes must be designed in SIMPLICITY by nature; 

We believe it should be EASIER to access a desired bike;

We believe people have an EQUAL right to ENJOY biking as a meaningful part of life.

Our Mission

Connect young athletes all over the world together (everyone matters).

Our Vision

Become a globally renowned brand in the world of free style mountain biking. (We are a creator of Playful products, committing to quality, creativity, and the spirit of adventure that defines the style.)

Our Value

We believe bikes must be designed in SIMPLICITY by nature; 

We believe it should be EASIER to access a desired bike;

We believe people have an EQUAL right to ENJOY biking as a meaningful part of life.

The Purpose

Offering every youth the chance to gain global visibility. (Make a real impact on your life, and on the lives of others influenced by you)

We cannot accomplish this mission alone; we need every one of you. Together, let's embark on this meaningful journey.